
SMEs in wholesale and manufacturing know that ERP is no longer a luxury. It is the digital backbone of their business. However, the market is crowded: SAP, Microsoft, Oracle, NetSuite and open source alternatives make the choice difficult.
Therefore, the question is crucial: why choose Odoo over other ERP systems?
The answer: Odoo combines complete coverage, ease of use and affordability. Where others are too expensive or too complex, Odoo perfectly aligns with the needs of SMEs.




Dynamics 365 BC is popular in Microsoft environments.




NetSuite is a cloud-first ERP, ideal for international scale-ups.




According to SoftwareConnect, there are several open source ERPs such as **ERPNext, Dolibarr, Metasfresh and Tryton.




Toggle vendors below and open a category to see the matrix.
Sales
B2B Sales
Feature | Odoo | Dynamics NAV | NetSuite | SAP |
---|---|---|---|---|
Quotes to Orders | ✓ | ✓ | ✓ | ✓ |
Electronic Signature | ✓ | ✗ | ✗ | |
Online Payment | ✓ | ✓ | ✓ | |
Quotation Templates | ✓ | ✗ | ✗ | ✓ |
Upselling & Cross Selling | ✓ | ✗ | ✓ | ✓ |
Subscription Management | ✓ | ✓ | ✓ |
In-Store Sales
Feature | Odoo | Dynamics NAV | NetSuite | SAP |
---|---|---|---|---|
Point of Sale (retail) | ✓ | ✓ | ✓ | |
Point of Sale (restaurant) | ✓ | ✗ | ✗ |
Online Sales
Feature | Odoo | Dynamics NAV | NetSuite | SAP |
---|---|---|---|---|
eCommerce | ✓ | ✗ | ✓ | |
eBay Integration | ✓ | ✗ |
Advanced Products
Feature | Odoo | Dynamics NAV | NetSuite | SAP |
---|---|---|---|---|
Multi-Level Variants / Matrix Items | ✓ | ✓ | ✓ | ✓ |
Configurable Products | ✓ | ✓ | ✓ | ✓ |
Kits | ✓ | ✓ | ✓ | ✓ |
CRM
Accounting & Finance
Warehouse Management
Manufacturing
Purchase
Marketing
Services & Projects
Human Resources
Usability & Productivity
We regularly update the website content to reflect the latest updates and changes. Rezolv does not provide any guarantee regarding the accuracy or completeness of this tool at any given time.
01
Everything in 1 system
No patchwork of tools. Odoo connects CRM, sales, inventory, manufacturing, and accounting.
02
Modular approach
No expensive licenses per module. You only pay per user and expand apps when needed.
03
User-friendly
An intuitive UX ensures rapid adoption. Your team will enjoy working with it.
04
Scalable
From start-up to multinational. Odoo grows with you without migrations.
05
Active community
More than 30,000 developers contribute to Odoo, providing both security and innovation.
06
Always up-to-date
Thanks to cloud architecture, you automatically receive the latest features and security updates.
SAP Business One is strong in production and finance, but often cumbersome and costly.
• Being seduced by big names, without ROI analysis.
• Choosing an ERP that is too heavy, resulting in it not being used.
• Choosing customization too quickly, while standard Odoo apps already cover 80% of the needs.
• Not taking change management into account.
Tip: Always start with the processes that have the most impact (usually accounting, stock, or sales).
Practical examples
Case 1: Wholesale
A wholesaler was using SAP Business One but encountered high maintenance costs and poor user-friendliness. Additionally, many processes were still running in parallel in Excel, which caused errors and frustration.
Together with Rezolv, they switched to Odoo. Within 6 months, all core processes – sales, inventory, and invoicing – were integrated. Employee adoption was smooth, and maintenance costs decreased drastically.
Result: a fully operational system with ROI in 1 year, higher efficiency, and greater control over margins.
Case 2: Manufacturing Company
A manufacturing SME was working with Excel and disparate tools, resulting in a lack of real-time inventory visibility, planning errors, and slow accounting processes.
With Odoo MRP + Stock + Accounting, the company obtained one integrated system. Orders, inventory, and financial flows now run together automatically.
Result: 20% less inventory loss, real-time insight into production, and higher delivery reliability.